CURIOSITY KILLED THE CAT

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Journalists for years have been analysing information but they’ve kept it a secret where exactly they are getting this data from and we want to be in on the secret! (side-note. I am aware they do reference where it is from and no cats were injured in this post.)

As public’s, we have a curiosity and a greater need for making our own interpretation and opinions on the information we have presented in front of us.

We want it raw, in all its real beauty. Sometimes merely seeing the data is enough to cure that curiosity. KISS – keep it simple stupid.

For example PR week used infographics to explain ‘influencer marketing’. 

It is great when the work is all done for us, where journalists have already chosen the best and most juicy bits of information from data, but the time has come where we want more. (Of course there is data I’ll never be able to analyse, so yes I will leave that up to the professionals)

See below professionals job to analyse:

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BUT we ‘want an active role in determining its own meaning from the data’. We want to deconstruct and construct the data.

Never fear though journalists, you haven’t lost your role and or responsibility of investigative narrative journalism, we don’t want to kill the journalists job by doing it solo, we do still need the journalist to find or access this data to then present to us, we aren’t the ‘reciprocal participant in the journalistic process’.

Rather the data being there just enhances our understanding and meaning more. It is important that the journalist is able to tell a story through the data. According to an article on Forbes data story telling includes three important aspects: data, visuals and a narrative.

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Feed us things these three aspects and it won’t only explain and engage us but it will also invite us to be enlightened.

 

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“Mining through the data: Looking for stories within numbers”

With a plethora of information at our fingertips, it isn’t necessary to have an event happen to have a worthwhile story to tell. Much like man’s evolution, we as journalists have abandoned hunting and gathering data. We have become far more sedentary. So settle down as you can find story ideas via data analysis from the comfort of your own desk! Filtering this flow of data is now the prominent way to investigate current matters. We are digital argriculturists. This change in practices entails a change in skills in order to excel and keep up with the digital revolution. Creating infographics, charts, and visuals is of imperative importance in order for your viewer to understand the story you’ve come to craft with the data analysis you’ve conducted. A great example of job well done is Bloomberg. A notable article is “The Most Dangerous Jobs in America” accessible here: https://www.bloomberg.com/graphics/2015-dangerous-jobs/ It turns simple known facts into an interactive serving of a story on the risks associated with your employment in the US. Considering the perpetual flux of information, having vibrant visuals and clear imagery grasps the reader’s attention and delivers research as a narrative form. Finally, what makes this sort of journalism even more effective is that you can quickly share these facts on social networking sites, where your target doesn’t necessary have to plow through a paragraph to pluck out the desired info.

How to range webpage better by collecting feedback?

At the development of the digital media, people have more and more access to the news and other information.  They are even free to talk about their idea about the news by comments. And social media indeed find the feedback of the readers becoming more and more important. At the same time relating to the same news, different people in different countries have different ideas about it. Therefore, it is also really important to collect these feedback from people and analyse them. The paper introduced us Journalism 2.0, the new technology to analyse and making the news.

The research found out that the number of the comment related to the type of the news the pattern of the news and even the position of the news on the website. By using the new technique Journalism 2.0, most of the website make the full use of this principal. The minatory or important news will be put with the big title and in the centre of the website.  At the same time, they will choose the least concerned news at the bottom or in the corner.  By doing this they could attract as much audience as possible. At the same time, by analyzing the comments and feedback, the web page can figure out people’s attitude to the news. In order to let more people to participate in the news and activities, more work has to be done in the future years in collecting people’s feedback. The application of the new technology is a good idea for this.

Better Innovation From Networks

When you work as a white-collar  worker, you will often hear people giving you advice to “go out and start networking.” It sounds cliche, but if the ones who said it are your superiors with incomes ten times bigger than yours, then it is an advice that you should try to abide.

However, this advice works not just when you’re a white-collar worker. It is also applicable in the technology or startup industry when developing new technologies in order to innovate effectively. This approach is referred as ‘Open Innovation.’

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source: bock-pm.com/service/open-innovation

Henry Chesbrough who coined the term ‘Open Innovation’ describes it as a …more distributed, more participatory, more decentralized approach to innovation that will eventually help to create better innovations. In another article, Chesbrough mentions that the research & development team of a company should utilise external networks to complement their work, which eventually will create better innovations.

While I’ve never worked in a tech or startup company before, I must agree to this idea by Chesbrough. Having external networks will help create better innovations because the companies will gain better insights on what it’s like to be a user. Let’s say you want to develop an app for food delivery. You ought to have external networks to know what else your targeted audiences need, what do they think is lacking from other services, how they would they like to have their food delivered, etc.

It’s just a thought. But if you want to make a better world, for both you and your consumer, then start networking.

TO INNOVATE; NETWORK.

Innovations don’t happen in isolation. This week I’ve found that social networks are vital to new product development. Organisations must understand the various aspects and or benefits different networks can provide and where they can receive this leverage. Otherwise they’re doomed.

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We know that consumers have twenty-four hour access to their phones, in addition, the Internet and social media. This access allows consumers to easily share information and or opinions to their networks. Market research has found that there are consumers who may be ‘lead users’ as well as ‘crowdsourcing’ groups that are beneficial as their inputs and involvement create greater product prosperity in the development stage. An example of this is Nokia’s Open Innovation Challenge, an international platform that is supported by consumer-generated feedback and comments, on product requests, queries and or suggestions.

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A lead-user would be a person that has a certain level of expertise in the specific area whom I would be more likely to trust and or take opinions from. A lead-user, would have high betweenness centrality to the organisation. Meaning that their level of influence is high and their impact can have both positive or negative effects as they may ‘obstruct, meditate or facilitate knowledge flows from one actor to another’

Lead-users also act as a leverage for organisations, as they indicate and suggest ways that could help them during their product development. Listening and focusing on what they want in a product, could be the very thing that leads the organisation to identify and spark an idea of a new product For example, if lead-users on their blogs, are discussing the benefits of a phone but then state how another brand has a great feature, the company can take this as a lead, and if there is further confirmation and demands for this development, the company can take this feedback and implement changes.

Leads are leading the way, marketers must make sure, they are following that lead.

DO INFLUENCERS REALLY SELL PRODUCTS?

Since Youtube, various other platforms that have emerged have changed the way the market operates and the way organisations markets their products.

Instagram is a mix ‘between user-generated and commercially-produced content’. Starting off as a platform to edit photos to share with families and friends, organisations saw it as an opportunity to keep their audiences up to date with the most current trends and products in a cost efficient way.

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With the edition of Instastories and Live Videos, brands are able to form those intimate relationships with consumers wherever they may be.

While brands have soaked up the opportunities and benefits that Instagram provides, specifically through the use of influencers who demonstrate ‘authenticity and realness’, the questions dooms whether the return on investment into influencers on the Instagram platform, really benefits the organisation? Are there better ways or better platforms for orgnisations to take advantage of?

AdWeek found that Instagram as a platform worked better for certain industries than others and for those specific industries, certain influencers can demand and successfully earn more money for their posts, for example models and fitness are the top two highest reached.

Organisations really have to understand what influencers would be the right for for their brand, and ensure that the level of engagement is worth the amount invested into these influencers. There is companies now that put the right influencer in touch with a brand (what is the world coming to).

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Maximillian Matthews wrote an interesting article about matching the right influencers to the right brands, and the kinds of content that yield real-life influence (consumer or otherwise). His article is a great reminder to sense-check the use of influencer against the objections of a social media strategy and question if they really they do help sell products.

Sure the infamous Steph Claire Smith may get 1000s of thousands of likes, but brands must question whether their target audience are responding to these posts, or is it just 1000s of creepy men double clicking a like?

 

*Week 7

BREAKING NEWS by UGC

Definition User-Generated Content: information submitted by members of the public or posted on social media

BREAKING NEWS – reported from John Smith, Manly

BREAKING NEWS – reported by Stacey Shaw, Armadale

BREAKING NEWS – reported from Benjamin Rodgers, Bondi

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The media landscape is changing. Traditional media may no longer be first on scene and or first to discover the news. Now citizens are at the scene generating images and or updates on news, especially disasters, creating content as it happens. During the London bombing in 2005, it was citizens who helped locate the bombs.

Why is user-generated content becoming one of the most authentic news sources? Because it is in real-time, its one-to-many and then turns into a many-to-many allowing it to spread, be re-shared and used by any one of the public.

This creates blurred lines between the journalist and publics and so it is so important now that journalists engage in digital and operate by ‘digital first’. For those in communication, there isn’t a pinnacle skill level as we have come to learn this semester, that constantly history of the internet and digital are changing and it is up to us to keep up to date on advances being made.

So much UGC is out in the digital world, both content happening in the moment as well as content that is archived. Therefore journalists need a forensic approach, to be able to collate and distinguish which UGC content is reliable, authentic, useable and truthful. Applications such as ‘Twitter Stand’ are just one example of a system that ‘can gather and disseminate breaking news faster than conventional news media’.

UGC is growing at fast rate; being able to gather, analyse and utilise the unique content is a journalistic tool that is essential.

*This was week 8

LUNCH NOW VS. LUNCH BACK THEN

“It is not just a communication tool but a way of life.”
Steve Jobs

I wake up to the dreaded sound of my alarm going off.

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Swipe left to check the weather outside.

Weather says 17 and late showers.

I grab my headphones and iPhone.

Spotify on, MapMyRun on.

4kms in, the sun is rising, so I stop to take an Insta Story along with a Snapchat.

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Stop MapMyRun. 10kms done.

The sun has risen and Bronte beach looks amazing. Snapchat and Instagram upload.

Back up the 2km hill home.

I turn on the 3AW app (despite moving to Sydney, I still like to listen to the news in Melbourne).

Back home.

Forecast says rain is expected mid-morning now.

Bring in washing.

Rents due, transfer by BPay.

Phone bills due, pay bill via Optus app.

Check calendar. Oh shit, my appointment was 8.30am.

Call them to tell them I’ll be late.

16 notifications on the group WhatsApp.

Lunch confirmed for 12.30pm at Bellagio.

Hm, haven’t been there before.

Google Bellagio menu. Insta location Bellagio for photos. Yum food looks good. I’ll get the corn fritters with a side of bacon.

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Time? 9.15pm.

Okay I have a few hours to do some work.

Study. Check phone. Study. Check phone. Study. Check phone, 12.10pm.

Text Eliza to tell her to be out front. Damn she’s not at hers.

Google maps. 15mins away! AH we’ll be late for lunch.

Text Bridgette to say we’ll be five minutes late.

“Lize, I’m out front xx”

Bluetooth turned on, Spotify on through the radio.

Text Bridgette saying we are 5 away.

Lunch done. Split the bill and transfer the money to Eliza.

I ASKED MY DAD

“When you were 25 and had a lunch on, what was your day like?”

Analog alarm goes off. Get up.

Go for a run.

Collect the paper from the lawn. Weather says top of 23c.

Go to the office.

Work.

Lunch with two friends at 12.30pm. Arrive at 12.20pm.

All pay for our lunches because we’ve all brought cash.

Get home after work. Washings wet because the forecast changed during the day.

Times have changed.

The decline of Renren Network and Wechat rise.

Renren Network as regarded a Chinese Facebook launched in 2005, but it doesn’t have a long-term development as Facebook. Actually, in recent years, there are almost no one using Renren, Renren has been replaced by Wechat. I remember after I entered college that I no more used Renren, it was that year, Wechat was launched.These are two completely different products, but why one appeared make another destroyed.

相关图片“人人网”的图片搜索结果

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I think there are several reasons. Firstly, Wechat is a mobile terminal software, but Renren still stay in post-portal era. Secondly, Wechat as a instant message software also has strong communication function. ‘Moments’ is an important feature of Wechat and it is the reason of Wechat instead of Renren. ‘Moments’ in Wechat Chinese edition named ‘Friends circle’. You can upload pictures, short videos and words on it, and you also can share music news or blog from other app on ‘Moments’. The most important is that you can set each friend rights, like who can see your ‘Moments’ and who can’t. Even you can divided your friends into different groups, show different group different things. In most social app, the comment is public part, but in ‘Moments’ comments only can be seen by mutual friends.

To some extent, Wechat more satisfied the needs of modern people. They sometimes want to share their life, but sometimes want to keep the privacy space in internet world. Renren exposure to personal privacy too much. Renren may similar to Facebook, but it lose its lable when it change name from Xiaonei(it means find schoolmates) to Renren.

Porn propelled it!

Ever wonder how you have the luxury to online shop? How online payments are safe and secure? Well, you’d be surprised who’s to thank for this marvel. The porn industry. Wait, what? Yes, perverts are responsible for the rapid commercialization of the internet.  Think about it. You don’t necessarily need to buy your groceries or clothes online. This is merely a 21st century, first world delight. But porn, you would most likely prefer to conceal your identity for the consumption of that one. Maybe you wouldn’t want to ‘share’ that on your Facebook, much less invite your ‘friends’ to play. No sir. This isn’t candy crush.

The porn industry moved online and what a relief that was. No more walking into an XXX shop or XXX section of the video-store with a kid smirking at you knowing what you’re after and the mother tugging him away, abhorred. Great, now you can be a perv within the comfort and confines of your 4 bedroom walls. But, we need to find a way to make all these consumers pay! Thus, the online tech revolution began. The race was on.

“[Back in 1996] there was just a single company processing payments, one doing security and another doing hosting. Today, there are hundreds of companies in each vertical, signalling both an increase in demand and competition,” asserts  Michael Plant an organizer for Qwebec Expo, a B2B conference for tech companies in the adult online industry.

The focus shifted from content creation to the tech side of things. Therefore, all this advancement was for the facilitation of payment for pornography and not to sell knickknacks and slacks with the help of Paypal. So, when looking at the history of the internet it is interesting to note what sparked innovation and creative solutions. “We’ve got some of the best minds in software engineering and programming, and that is in part due to Montreal’s reputation as ‘Silicon Valley North,’” claims MindGeek vice-president Catherine Dunn. Good going Montreal. We now know the two undoubtedly go hand in hand. Nerds + Porn. A recipe for technological success.

Mindgeek owns 8/10 largest porn companies on the Internet. If you don’t believe me visit their site. No worries, there is 0 porn on there and you WON’T have to clear your cookies and browsing history. It is astonishing to see how little of this industry actually has to do with the content that might be taboo.