The creation of ‘Global Editors Network’, where ‘data journalists, editors and their teams’ come together, ensures exchanges of ‘best practice and new models’ will be shared internationally as well as challenges shared to overcome.
DJ requires updated ‘digital literacy’ by both the journalist and their audiences. Growing these skills can take time, and with digital media and technology changing rapidly, there is a greater need for us as students to be aware of these changes.
Data journalism provides transparency to its citizens. Just recently, Ben Wellington, a ‘quantitative analyst’ revealed that the NYPD had been issuing parking fines to cars that were legally parked. His investigative analysis brought up several other issues, including questions of ‘open data’ but also demonstrated the power that is held by a data-driven investigative journalist and what difference they can make to citizens along with consumers purchasing decisions.
When you work as a white-collar worker, you will often hear people giving you advice to “go out and start networking.” It sounds cliche, but if the ones who said it are your superiors with incomes ten times bigger than yours, then it is an advice that you should try to abide.
However, this advice works not just when you’re a white-collar worker. It is also applicable in the technology or startup industry when developing new technologies in order to innovate effectively. This approach is referred as ‘Open Innovation.’
While I’ve never worked in a tech or startup company before, I must agree to this idea by Chesbrough. Having external networks will help create better innovations because the companies will gain better insights on what it’s like to be a user. Let’s say you want to develop an app for food delivery. You ought to have external networks to know what else your targeted audiences need, what do they think is lacking from other services, how they would they like to have their food delivered, etc.
It’s just a thought. But if you want to make a better world, for both you and your consumer, then start networking.
With the edition of Instastories and Live Videos, brands are able to form those intimate relationships with consumers wherever they may be.
While brands have soaked up the opportunities and benefits that Instagram provides, specifically through the use of influencers who demonstrate ‘authenticity and realness’, the questions dooms whether the return on investment into influencers on the Instagram platform, really benefits the organisation? Are there better ways or better platforms for orgnisations to take advantage of?
AdWeek found that Instagram as a platform worked better for certain industries than others and for those specific industries, certain influencers can demand and successfully earn more money for their posts, for example models and fitness are the top two highest reached.
Maximillian Matthews wrote an interesting article about matching the right influencers to the right brands, and the kinds of content that yield real-life influence (consumer or otherwise). His article is a great reminder to sense-check the use of influencer against the objections of a social media strategy and question if they really they do help sell products.
Sure the infamous Steph Claire Smith may get 1000s of thousands of likes, but brands must question whether their target audience are responding to these posts, or is it just 1000s of creepy men double clicking a like?