Image result for curiosity killed the cat

Journalists for years have been analysing information but they’ve kept it a secret where exactly they are getting this data from and we want to be in on the secret! (side-note. I am aware they do reference where it is from and no cats were injured in this post.)

As public’s, we have a curiosity and a greater need for making our own interpretation and opinions on the information we have presented in front of us.

We want it raw, in all its real beauty. Sometimes merely seeing the data is enough to cure that curiosity. KISS – keep it simple stupid.

For example PR week used infographics to explain ‘influencer marketing’. 

It is great when the work is all done for us, where journalists have already chosen the best and most juicy bits of information from data, but the time has come where we want more. (Of course there is data I’ll never be able to analyse, so yes I will leave that up to the professionals)

See below professionals job to analyse:

Image result for complicated data

BUT we ‘want an active role in determining its own meaning from the data’. We want to deconstruct and construct the data.

Never fear though journalists, you haven’t lost your role and or responsibility of investigative narrative journalism, we don’t want to kill the journalists job by doing it solo, we do still need the journalist to find or access this data to then present to us, we aren’t the ‘reciprocal participant in the journalistic process’.

Rather the data being there just enhances our understanding and meaning more. It is important that the journalist is able to tell a story through the data. According to an article on Forbes data story telling includes three important aspects: data, visuals and a narrative.


Feed us things these three aspects and it won’t only explain and engage us but it will also invite us to be enlightened.



Better Journalism With Data Visualization




I love reading news online, especially since I don’t subscribe to any newspapers anymore. And over the years, online news have gotten to a level where they create much better narratives than newspaper’s journalism, especially narratives full chock of data based story.

Online journalists nowadays use infographics to help them create better narratives especially ones full of data. Infographic is, by the definition of the internet (and by internet, I mean Wikipedia), is the visual representation of information and data to present information clearly.

A particular reason why I love infographics in any online news story can probably be explained by Segel and Heers’ article. In their article, they mention how visual media can engender a narrative experience to direct our attention to the whole news story.

This is particularly true for me who often gets distracted while reading a news online (which, I assume, happens to everyone as well). Infographics really help me to stick through the whole article, even the long ones. And infographics also help a lot in terms of delivering the story by condensing them into images.

So, whether it’s a story about Elon Musk’s many failures or a brief story about the users and usage of Spotify, infographics have really helped in delivering succinct information to be consumed by our rapidly decreasing attention span.




How to range webpage better by collecting feedback?

At the development of the digital media, people have more and more access to the news and other information.  They are even free to talk about their idea about the news by comments. And social media indeed find the feedback of the readers becoming more and more important. At the same time relating to the same news, different people in different countries have different ideas about it. Therefore, it is also really important to collect these feedback from people and analyse them. The paper introduced us Journalism 2.0, the new technology to analyse and making the news.

The research found out that the number of the comment related to the type of the news the pattern of the news and even the position of the news on the website. By using the new technique Journalism 2.0, most of the website make the full use of this principal. The minatory or important news will be put with the big title and in the centre of the website.  At the same time, they will choose the least concerned news at the bottom or in the corner.  By doing this they could attract as much audience as possible. At the same time, by analyzing the comments and feedback, the web page can figure out people’s attitude to the news. In order to let more people to participate in the news and activities, more work has to be done in the future years in collecting people’s feedback. The application of the new technology is a good idea for this.


Innovations don’t happen in isolation. This week I’ve found that social networks are vital to new product development. Organisations must understand the various aspects and or benefits different networks can provide and where they can receive this leverage. Otherwise they’re doomed.

Screen Shot 2017-06-02 at 3.29.45 pm

We know that consumers have twenty-four hour access to their phones, in addition, the Internet and social media. This access allows consumers to easily share information and or opinions to their networks. Market research has found that there are consumers who may be ‘lead users’ as well as ‘crowdsourcing’ groups that are beneficial as their inputs and involvement create greater product prosperity in the development stage. An example of this is Nokia’s Open Innovation Challenge, an international platform that is supported by consumer-generated feedback and comments, on product requests, queries and or suggestions.

Screen Shot 2017-06-02 at 3.03.13 pm

A lead-user would be a person that has a certain level of expertise in the specific area whom I would be more likely to trust and or take opinions from. A lead-user, would have high betweenness centrality to the organisation. Meaning that their level of influence is high and their impact can have both positive or negative effects as they may ‘obstruct, meditate or facilitate knowledge flows from one actor to another’

Lead-users also act as a leverage for organisations, as they indicate and suggest ways that could help them during their product development. Listening and focusing on what they want in a product, could be the very thing that leads the organisation to identify and spark an idea of a new product For example, if lead-users on their blogs, are discussing the benefits of a phone but then state how another brand has a great feature, the company can take this as a lead, and if there is further confirmation and demands for this development, the company can take this feedback and implement changes.

Leads are leading the way, marketers must make sure, they are following that lead.

We’re All Content Creators Now!

Are you on social media? If you are, even if it’s only Facebook or Instagram, then congratulations, you are among the millions of content creators on the internet!

Content creators on the internet commonly create user-generated content, which according to this article, can be defined as content generated by users that has the potential to create engagement.

If we are going with this definition, then the content can range differently according to the social media that the users use. It can be a status on Facebook, a tweet on Twitter, a photo posted on Instagram, a video on YouTube, etc.

Since I’m mostly active on Twitter, I find that Twitter has the potential to be the best social networking sites for user-generated content. Not only that it’s real time (for spreading the news) and its content is easy to find (with hashtags and keywords), the meme and the humour on Twitter are the best (because 4chan is reserved for twisted minded people)

Take this recent twitter thread that can be considered as one of the culturally relevant, bridging two different cultures in one thread, and entertaining as well.

In short, we are all now content creators on the internet, but if you want to have more fun with other content creators, you should visit Twitter soon (I swear I’m not getting paid for this)

The Time of Digital Media dives to Audience Fragmentation?

Due to the rapid growth of the Internet and other digital media, the life pattern of people changed dramatically. However, there are some problems due to the development of the digital media, people are able to found the same channel or program or information even they come from different parts of the world but some media of TV or internet becomes less useful for them compare to the local ones they indeed need. In this circumstance, audience fragmentation is generated.


Audience fragmentation can be found in any aspect, from TV to the internet. For example, Chinese New Year Gala, one of the most important TV show, attracts more than 80% of the people to watch it. However, this program can also be watched by other country’s customer, but the things may change as they have no idea about the Chinese language, Chinese culture and so on. The same thing happens to online shopping or advertisement when Asian food was popular sold in Asian countries, those other countries have much less demand for those products and less advertisement demand. Therefore, when the audience actually found the media but less information is needed as they are not useful nor interesting. This kind of situation will lead the audience to audience fragmentation.

The paper by James G. W et al gave a third approach by tracking TV and internet usage to understand where the audience fragmentation happened. However, the result shows that audience fragmentation has already become a serious problem in the digital media. Therefore, I think the media should be focused on the once that be concerned by local people more to reduce this audience fragmentation situation.


Since Youtube, various other platforms that have emerged have changed the way the market operates and the way organisations markets their products.

Instagram is a mix ‘between user-generated and commercially-produced content’. Starting off as a platform to edit photos to share with families and friends, organisations saw it as an opportunity to keep their audiences up to date with the most current trends and products in a cost efficient way.


With the edition of Instastories and Live Videos, brands are able to form those intimate relationships with consumers wherever they may be.

While brands have soaked up the opportunities and benefits that Instagram provides, specifically through the use of influencers who demonstrate ‘authenticity and realness’, the questions dooms whether the return on investment into influencers on the Instagram platform, really benefits the organisation? Are there better ways or better platforms for orgnisations to take advantage of?

AdWeek found that Instagram as a platform worked better for certain industries than others and for those specific industries, certain influencers can demand and successfully earn more money for their posts, for example models and fitness are the top two highest reached.

Organisations really have to understand what influencers would be the right for for their brand, and ensure that the level of engagement is worth the amount invested into these influencers. There is companies now that put the right influencer in touch with a brand (what is the world coming to).

Screen Shot 2017-06-02 at 2.46.45 pm

Maximillian Matthews wrote an interesting article about matching the right influencers to the right brands, and the kinds of content that yield real-life influence (consumer or otherwise). His article is a great reminder to sense-check the use of influencer against the objections of a social media strategy and question if they really they do help sell products.

Sure the infamous Steph Claire Smith may get 1000s of thousands of likes, but brands must question whether their target audience are responding to these posts, or is it just 1000s of creepy men double clicking a like?


*Week 7


Definition User-Generated Content: information submitted by members of the public or posted on social media

BREAKING NEWS – reported from John Smith, Manly

BREAKING NEWS – reported by Stacey Shaw, Armadale

BREAKING NEWS – reported from Benjamin Rodgers, Bondi


The media landscape is changing. Traditional media may no longer be first on scene and or first to discover the news. Now citizens are at the scene generating images and or updates on news, especially disasters, creating content as it happens. During the London bombing in 2005, it was citizens who helped locate the bombs.

Why is user-generated content becoming one of the most authentic news sources? Because it is in real-time, its one-to-many and then turns into a many-to-many allowing it to spread, be re-shared and used by any one of the public.

This creates blurred lines between the journalist and publics and so it is so important now that journalists engage in digital and operate by ‘digital first’. For those in communication, there isn’t a pinnacle skill level as we have come to learn this semester, that constantly history of the internet and digital are changing and it is up to us to keep up to date on advances being made.

So much UGC is out in the digital world, both content happening in the moment as well as content that is archived. Therefore journalists need a forensic approach, to be able to collate and distinguish which UGC content is reliable, authentic, useable and truthful. Applications such as ‘Twitter Stand’ are just one example of a system that ‘can gather and disseminate breaking news faster than conventional news media’.

UGC is growing at fast rate; being able to gather, analyse and utilise the unique content is a journalistic tool that is essential.

*This was week 8

The Dark Side of the Internet a.k.a The Deep Web




For the past decade, the internet has become the champion of communication freedom. From news, technology, gaming, to social media, everything is now built with internet connectivity in mind so we can be continuously connected with each other. But, with all good things that come from the advancement of internet, comes the bad ones along as well. Most people may not care much about it since all they are looking for is already up there on the ‘surface’ of the internet. But, if you really want to know better about the history of the internet, you should learn about its dark side too, even if it’s only a little.

According to Nick Douglas, the dark side of the internet, also known as ‘Internet Ugly’, is an aesthetic produced by internet’s advantages namely speed and lack of gatekeepers. One of the prime examples of ‘Internet Ugly’ is 4chan, notoriously known as the birthplace of memes and rage comics, which made their way into mainstream internet not long after that.




I personally see 4chan as the gateway to the deep web. Its environments can be toxic to some, especially because the community is so tight regarding their anonymity and it has no strict guidelines. Even Reddit, which you can refer to as the organised version of 4chan, has its dark sides too. You will never know until you eventually stumbled upon a subreddit (i.e. specific topics on the website) that makes you immediately close your tab.

And also, one cannot talk about the deep web without a slight mention of TOR browser. I won’t go further in it, but you can read this article from Sydney Morning Herald that basically sums up everything that I know about the deep web. And if you ever decide to go further into the deep web, a word of warning: Proceed With Caution.


The decline of Renren Network and Wechat rise.

Renren Network as regarded a Chinese Facebook launched in 2005, but it doesn’t have a long-term development as Facebook. Actually, in recent years, there are almost no one using Renren, Renren has been replaced by Wechat. I remember after I entered college that I no more used Renren, it was that year, Wechat was launched.These are two completely different products, but why one appeared make another destroyed.



I think there are several reasons. Firstly, Wechat is a mobile terminal software, but Renren still stay in post-portal era. Secondly, Wechat as a instant message software also has strong communication function. ‘Moments’ is an important feature of Wechat and it is the reason of Wechat instead of Renren. ‘Moments’ in Wechat Chinese edition named ‘Friends circle’. You can upload pictures, short videos and words on it, and you also can share music news or blog from other app on ‘Moments’. The most important is that you can set each friend rights, like who can see your ‘Moments’ and who can’t. Even you can divided your friends into different groups, show different group different things. In most social app, the comment is public part, but in ‘Moments’ comments only can be seen by mutual friends.

To some extent, Wechat more satisfied the needs of modern people. They sometimes want to share their life, but sometimes want to keep the privacy space in internet world. Renren exposure to personal privacy too much. Renren may similar to Facebook, but it lose its lable when it change name from Xiaonei(it means find schoolmates) to Renren.