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Journalists for years have been analysing information but they’ve kept it a secret where exactly they are getting this data from and we want to be in on the secret! (side-note. I am aware they do reference where it is from and no cats were injured in this post.)

As public’s, we have a curiosity and a greater need for making our own interpretation and opinions on the information we have presented in front of us.

We want it raw, in all its real beauty. Sometimes merely seeing the data is enough to cure that curiosity. KISS – keep it simple stupid.

For example PR week used infographics to explain ‘influencer marketing’. 

It is great when the work is all done for us, where journalists have already chosen the best and most juicy bits of information from data, but the time has come where we want more. (Of course there is data I’ll never be able to analyse, so yes I will leave that up to the professionals)

See below professionals job to analyse:

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BUT we ‘want an active role in determining its own meaning from the data’. We want to deconstruct and construct the data.

Never fear though journalists, you haven’t lost your role and or responsibility of investigative narrative journalism, we don’t want to kill the journalists job by doing it solo, we do still need the journalist to find or access this data to then present to us, we aren’t the ‘reciprocal participant in the journalistic process’.

Rather the data being there just enhances our understanding and meaning more. It is important that the journalist is able to tell a story through the data. According to an article on Forbes data story telling includes three important aspects: data, visuals and a narrative.


Feed us things these three aspects and it won’t only explain and engage us but it will also invite us to be enlightened.




“When I grow up, I want to be an entrepreneur of journalism.” Tess McPherson

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If this was something that was said ten years ago there would have been faces of disbelief and disgruntled murmurs coming from any journalist working in print as some would and still do argue it goes against the journalists role in a democratic society.

The desired outcome of being an entrepreneur of journalism is to take ownership and earn a profit while they still maintain their journalistic values. This though can come into conflict as the entrepreneur prioritises profit over values.

Change is happening within the education systems around journalism. While universities such as UNSW are still teaching students the traditional functions of journalism, there has been an extension and added value inserted to ensure students maintain and progress with the changing digital and print climate.

Forbes is a prime example of entrepreneurial journalism, similar to the Huffington Post. The site offers a platform for credential experts to help build the brand of Forbes by allowing the content creators to build their own brand by relying on individual’s reputations and ability to create readable content. Forbes provides the reporters tools, training, promoting and marketing support and the contributors provide their expertise. While some are paid, some aren’t. Why are some not paid? They just want to be associated with the Forbes Brand, build themselves a name in the business environment and after time hopefully be able to be their own driver and earn income from it.

Forbes is just one example of Entrepreneurial Journalism, in another ten years, technology will have changed and other forms of journalism will have taken its place.