Data utilization in the journalism

Since the concept of big data was proposed, it has been spread into all expense and subtracts all of the world. In big data is already applied in journalism and in different kinds of mass media by using different kinds of cutting edge technology. Data journalism is nowadays a new form of the way in storytelling. Compared to the traditional journalism in visualization techniques. Nowadays the journalism is using a lot of advanced technology, the information can be collected in from the place to the center of the media by transferring using the Internet. Data can be explored using the camera and even cellphone, a lot of social websites can help with the fast spreading speed. At the same time, the feedback can be collected and sent back to the information center, according to the new analyse tools, the taste of audience can be found and more news can be posted in order to attract more audience.

For example, the very famous video ‘A Bite of China’ actually came from a series of videos talking about different kinds of culture in different regions in China. By collecting the feedback from an advanced technology from audiences, the CCTV realized that the one episode talking about food culture was very popular, therefore they started a new series of videos focusing on the food culture in China and then became super popular. Therefore, from my point of view, the new technology should be applied to journalism and big data collection and analysis are crucial for the journalism.

The Time of Digital Media dives to Audience Fragmentation?

Due to the rapid growth of the Internet and other digital media, the life pattern of people changed dramatically. However, there are some problems due to the development of the digital media, people are able to found the same channel or program or information even they come from different parts of the world but some media of TV or internet becomes less useful for them compare to the local ones they indeed need. In this circumstance, audience fragmentation is generated.

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Audience fragmentation can be found in any aspect, from TV to the internet. For example, Chinese New Year Gala, one of the most important TV show, attracts more than 80% of the people to watch it. However, this program can also be watched by other country’s customer, but the things may change as they have no idea about the Chinese language, Chinese culture and so on. The same thing happens to online shopping or advertisement when Asian food was popular sold in Asian countries, those other countries have much less demand for those products and less advertisement demand. Therefore, when the audience actually found the media but less information is needed as they are not useful nor interesting. This kind of situation will lead the audience to audience fragmentation.

The paper by James G. W et al gave a third approach by tracking TV and internet usage to understand where the audience fragmentation happened. However, the result shows that audience fragmentation has already become a serious problem in the digital media. Therefore, I think the media should be focused on the once that be concerned by local people more to reduce this audience fragmentation situation.