Data utilization in the journalism

Since the concept of big data was proposed, it has been spread into all expense and subtracts all of the world. In big data is already applied in journalism and in different kinds of mass media by using different kinds of cutting edge technology. Data journalism is nowadays a new form of the way in storytelling. Compared to the traditional journalism in visualization techniques. Nowadays the journalism is using a lot of advanced technology, the information can be collected in from the place to the center of the media by transferring using the Internet. Data can be explored using the camera and even cellphone, a lot of social websites can help with the fast spreading speed. At the same time, the feedback can be collected and sent back to the information center, according to the new analyse tools, the taste of audience can be found and more news can be posted in order to attract more audience.

For example, the very famous video ‘A Bite of China’ actually came from a series of videos talking about different kinds of culture in different regions in China. By collecting the feedback from an advanced technology from audiences, the CCTV realized that the one episode talking about food culture was very popular, therefore they started a new series of videos focusing on the food culture in China and then became super popular. Therefore, from my point of view, the new technology should be applied to journalism and big data collection and analysis are crucial for the journalism.