One of the biggest hurdles we’ve have to overcome to consider ourselves early adopters of digital technology is the pressing of the plane of our 20th century typewriters. “They’ve taken our beloved buttons!” you would hear their outcry when switching from a Blackberry Curve to an iPhone 3g. Now, being an early adopter comes with many challenges. To face them says a lot about your character. “How ever will I type?” you must of thought to yourself. You used to write paragraphs seamlessly under your desk with the help of T9 texting or the QWERTY keypad of your extension of self, your BB, cool, unnoticed. Now when looking directly at the screen, you’re having difficulty typing out a simple sentence. So, why suffer? Because you understand that this innovation will soon become the norm so you must possess an open mind, accept change as it comes, learn to adapt, and have the courage to take on a challenge when the rest remain reluctant.
Also, there were benefits involved to switching to this new technology: iMessage. The fact that you could use wifi to send messages free of charge instead of forking out 30 cents a message seemed more than appealing. This switch occurred due to the network effect. Early adopters helped speed the diffusion process. Furthermore, the early adopter is usually respected by his or her peers and has a reputation for successful and discrete use of new ideas (Rogers, 1971). Such goes the saying “all the cool kids are doing it,” when asked why are you jumping on the bandwagon. The network effect generated by iMessage was a successful one considering if you were to see a green bubble on the receiving end you wouldn’t help it but shrug.
Rogers, E.M. and Shoemaker, F.F., 1971. Communication of Innovations; A Cross-Cultural Approach.