What is on the CV of a UGC creator?

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Professional Skills include:


  • Adobe Photoshop
  • Adobe Premiere
  • Video production & editing

We often discredit those who involve themselves in content creation. We watch a couple of makeup tutorials in a row on YouTube, scroll through a dozen or so memes on Instagram, copy paste some funny gifs to the group chat, and think little of the challenges faced by those learning the craft of producing such files. For instance, the knowledge of Adobe Photoshop, Illustrator and Premiere are valuable assets when it comes to making UGC to reach your digital publics. Sure, online programs exists such as Animoto. Yet, they can run you up to 63$/mo. For some in their early to mid twenties, these skills were picked up after school when spending countless hours online to get a stellar YouTube channel rolled out, or to have a killer comedy meme account. However, we couldn’t get the information we needed from our parents, elders, or professors at that given time. Recent study on new literacies claims that digital technologies provide avenues for youth to learn important skills by invoking a number of important modalities. Yet, this work does not well consider key features of online learning environments, namely, their relationship to online publics, in developing theoretical platforms for learning with new media. (Rafalow and Korobkova, 2017) In light of this, notably 90’s babies and millenials had to take to the online forums and learn from one another in order to have an active online presence and voice. Furthermore, becoming a digital producer and an online leader requires much more skill than simply stating your ideas and opinions online on a text-based blog or commenting on online public content. Online environments are linked to multiple audiences that have permeable boundaries and therefore, one should cultivate the skills needed to navigate multiple audiences within a broader public online. So, you cannot simply post what you want, or even create the content you please. You must take it one step further and get to know what your audiences are into , what humour is en vogue, what’s going on with the lipstick ‘brand’ you are promoting , what the ‘buzz’ is surrounding the celebrity you are commenting on, which songs are being played repetitively on the radio. You must conduct some online/social research in order to gauge whether your new meme will stick, or if your video will get you more subscribers, etc. In sum, if you’re creating content and it’s getting hits, you’re paving the e-path!

 

Rafalow, M. and Korobkova, K. (2017). Navigating digital publics for playful production: A cross-case analysis of two interest-driven online communities – Digital Culture & Education. [online] Digitalcultureandeducation.com. Available at: http://www.digitalcultureandeducation.com/uncategorized/korobkova-html/ [Accessed 3 May 2017].

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