“When I grow up, I want to be an entrepreneur of journalism.” Tess McPherson
If this was something that was said ten years ago there would have been faces of disbelief and disgruntled murmurs coming from any journalist working in print as some would and still do argue it goes against the journalists role in a democratic society.
The desired outcome of being an entrepreneur of journalism is to take ownership and earn a profit while they still maintain their journalistic values. This though can come into conflict as the entrepreneur prioritises profit over values.
Change is happening within the education systems around journalism. While universities such as UNSW are still teaching students the traditional functions of journalism, there has been an extension and added value inserted to ensure students maintain and progress with the changing digital and print climate.
Forbes is a prime example of entrepreneurial journalism, similar to the Huffington Post. The site offers a platform for credential experts to help build the brand of Forbes by allowing the content creators to build their own brand by relying on individual’s reputations and ability to create readable content. Forbes provides the reporters tools, training, promoting and marketing support and the contributors provide their expertise. While some are paid, some aren’t. Why are some not paid? They just want to be associated with the Forbes Brand, build themselves a name in the business environment and after time hopefully be able to be their own driver and earn income from it.
Forbes is just one example of Entrepreneurial Journalism, in another ten years, technology will have changed and other forms of journalism will have taken its place.