News Video; The Most Effective Form of News in Social Media?


As we all know, the traditional news media in the form of newspapers and magazines have begun to decline. This decline is not only affected by the rise of the internet but especially the rise of social media. Nowadays, we are constantly wired to our social media via our gadgets, especially smartphones. In Australia alone, the number of smartphone users in 2017 is estimated to reach 16.6 million, while the worldwide number is estimated to exceed 2 billion users.

Surely, smartphones and social media have changed the way we produce and consume news. However, one form of news in social media has certainly picked up more pace compared to a news article: video.

In a study conducted by Steensen (2011), he found that there are three assets that have the greatest impact on online journalism, namely: hypertext, interactivity, and multimedia. But according to him, multimedia, including video, was “the least developed of the assets offered to journalism by internet technology”.

Now, that study was conducted six years ago. Fast forward to 2017, videos have become the king of online journalism, especially in social media.

News videos such as the ones from AJ+, an online news channel run by Al Jazeera Media Network, are amongst the most popular and the most shared and/or retweeted by social media users. This is a stark contrast to some news that are relatively heavy in text.


News on President Trump’s meeting with Chancellor Merkel, which generates thousands of reactions and shares

Screen Shot 2017-03-18 at 5.00.00 PM.png

compared to this report on Trump’s presidency, which only generates hundreds of reactions and shares

Screen Shot 2017-03-18 at 4.52.31 PM

It needs to be stated that these two posts from AJ+ were posted around the same time.

Is social media news video the future of journalism? Who knows, but it surely has changed the way we produce and consume news now.

Do you regularly consume news via social media video? If you do, then what are your thoughts?


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