The future of journalism lies with data analysis, as stated by the creator of the World Wide Web, https://www.theguardian.com/media/2010/nov/22/data-analysis-tim-berners-lee yet hardly any of the journalism courses offered today teach this particular skill. (Arthur, 2010) When looking at what I would consider the paragon of digital journalism, “Snowfall – New York Times” accessible at: http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek it is clear that a mere story has been transformed into a multilayered data-dense engulfing tell-all tale covering all possible corners all thanks to the advent of technology. The story is a wide-ranging all encompassing project including: video interviews, digital renditions of the location, weather maps, historical analysis of the site, etc. This amalgamation and selection of data was certainly not taught in a classroom. It is the product of adaptation. For this type of reporting to have emerged, journalists had to change their skill sets as they realized the shift in production culture. Digitalization, artificial intelligence within the newsroom and the journalist’s will to go digging in the data only to bring to light what is unequivocally interesting and salient. The aim of these stories is to secure reader engagement and multiple visits from subscribers. The content jumps off the proverbial page and thus becomes interactive. Finally for this kind of multimedia article to gain momentum and shareability it can be posted on SNSs to expand its reach. By employing social media, this journalistic article transcends from a local tragedy to a global news story.