Different voice from self-journalism!

It is undeniable that online media is the mainstream in this generation. Although  traditional media still has a larger market share, while getting information from internet is becoming a habit for most people.

Traditional media always rely on government, especially in China. The content of newspaper must have been carefully examined prior to its publication. And in China, some popular social media sites such as Facebook and Twitter have been banned.To a certain extent, it makes a one-sided understanding of some international big events to Chinese. 

In recent years, we media or self-media are popular in China. Weibo and Wechat as the best platforms to self-funding journalism. There is a very famous blogger on Weibo named ‘billboard sister‘. She settled in London, the content of her blog can be divided into three parts – repost international news from foreign media(e.g. BBC), publish local social news,  share hot issues from foreign social media.

Entrepreneurship is “the creation and ownership of a small enterprise or organization whose activity adds at least one voice or innovation to the media marketplace.” That enterprise, they assert, “represents a voice,” differentiates itself from other voices, and can be for-profit or not-for-profit. The ‘billboard sister’ created this blog just for transferring the voice from outside world. But now, the blog has 13 millions followers on Weibo. Sponsors and advertisers come flocking. Self- funding journalism did take different views and voice rather than traditional media.



Have you ever read the product review before buying a new Iphone ? I know you do !

Back in 10 years ago, when we want to buy a new Nokia mobile phone we can only ask our friends for recommendation and review or wait for the technology magazine that launch once per month, the information does not update as fast as today. With the fast development of internet and technology, we search the product review with just a few clicks and there are lots of websites that provided the detailed review of the product as well as a comparison with similar products. Have you read the new iPhone review or watch the YouTube review video before purchasing a new iPhone ? I do and I know you do!

Sometimes we don’t mean to search it but it is very accessible on the social media platform like Facebook and the links will just lingual around the website, inside the links they talk about different latest technology products. One of the famous website: https://www.theverge.com , which is a famous American technology website that frequently updates the new technology products as well as a media network. Another great example is http://mashable.com/ that is also popular around the internet. And because of the demand of product review, there are also numbers of YouTube creators that talks about the product review along with a demonstration video, one of the brilliant example are Marques Brownlee who mainly focuses to make quality technology videos and he has millions of followers.


Week 4

All these website and videos are the technology journalism that from the public- good perspective to provide reader for updated information to help them make a better decision while keeping their interest up to the technology.


Is this your first time hear the term “Innovation Journalism”?

What is Journalism? In simple terms, it reports news that are happening around the world, those information that people want to know but don’t know. Along with the development of society, journalism has been subdivide into more specific fields. Innovation Journalism is one of the most popular area that people are accessing nowadays but may not even realize the importance of such specialized journalistic. Compare to traditional journalism that is basically focus on broadcast the facts, but innovation journalism is more comprehensive and critical. The word innovation is not only referring to the developing of technology, but also all the issues that are merge with it, such as by reporting a new technology, it may have impact on various aspects from people’s lifestyle to the whole industrial business model.

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There’s a innovation journalism website in China called “PingWest is under spot light, its slogan of English version website is “Your Source for China Tech”. For recent years, China is putting much efforts on encourage developing the country in a innovating way. In this site, users can register their own channels and post to criticize on topics from online payment to smart TV, from drone to AI, as well as comment others to exchange thoughts. It not only informs the audience with the latest technology news, but also create a environment to attract more attention among specific issues. The freedom of journalism in China is getting better with the development of internet and digital world.

What will be the next change in Journalism? It’s too soon to tell, but being a media practicer we must keep an eye and pick up the pace to catch the fast changing trend.

Another thought-provoking blog by Brian Rashid – https://www.forbes.com/sites/brianrashid/2016/03/30/the-future-of-innovation-journalism/#ad08ca144058


Visit site, bookmark. Visit site, bookmark. Visit site, bookmark. *My knee jerk reaction to the topic of innovative journalism.


I’m that naïve Advertising and PR student that does not have her eye on the ball and instead is what communications specialists would refer to as ‘mainstream’ and definitely not ‘in the know’.

It is slightly embarrassing to admit but I’d honestly never been on the websites techcrunch or mashable, am I committing commutations suicide or can I still salvage my career?


These sites and others alike are vital sources of information, especially for journalists, PR and media specialists, informing and educating on new technology and innovations.

While not all articles would be relevant to me, there are articles, such as the evaluation of the online shopping tool on Facebook that could help me in the PR world when figuring out strategies for specific campaigns. Since reading the article it just confirms how this platform is still unused and at the moment, not regarded as a vital platform to utilise for clients to promote their consumer products.

‘In industrial economies, innovation is key’.  Nordfors (2004) article discusses how innovation within society depends solely on the interaction and shared knowledge between different professions, hence the need for ‘innovation journalism’. Their combined efforts to release new information help contribute to greater productivity and growth. Journalists might not be able to understand all aspects of the information provided by the legal or business industry, but the media can set the agenda and can make it relevant to that particular target audience that should be informed.

If I take anything from this class, it is that I now have my head out of the sand and can be a greater contributor to my organisation by providing innovative information and knowledge that makes me the one that is ‘in the know’.


Should Tech Website Stick Exclusively To Tech Journalism?


source: http://www.buzzfeed.com


Yes, we’ve read about “BuzzFeed envy” that Matt Saccaro talked about in his article for Salon. BuzzFeed, as we all know, has been all over the internet for the past few years, dishing out a wide array of contents that (almost) always go viral.

Certainly, in the current online media landscape, where news websites are trying really hard to churn out as much content as possible, everyone is trying to be the next BuzzFeed. I mean, who doesn’t? With little content and clickbait titles (yes, I’m looking at 18 Cats Who Waited All Day For You To Get Home) they can generate thousands, even millions, of shares on Facebook and Twitter. And those shares eventually generate revenue in the form of advertisements and sponsored contents.

Now as we all know tech websites such as TechCrunch and Mashable have a very niche target audience. However, in the increasingly tough competitions where even Mashable had to layoffs some of their staffs, the change of content is surely needed.


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Yep, clickbaits



As you’ve seen above, Mashable has shifted their focus from a tech website, into a mesh of tech/pop culture/lifestyle/news website. Even The Verge has strayed from specifically talking about technology and gadgets and includes culture on their website.

I personally see that these changes are necessary. Of course, you don’t have to be like BuzzFeed, but to include other categories of news means that your website has a bigger chance of survival in the current online media landscape. When Nordfors (2004) mentioned ‘Innovation Journalism’ includes business news or even general daily news, then surely these other contents are equally important for the consumers as well.

Then, what are your thoughts on this? Should tech websites be exclusively dedicated to tech, or shouldn’t they?


Change the image of News! Tech website take the cake!

“Innovation Journalism” is journalism about innovation (which is not the same as “innovative journalism”, which is about innovations in journalism). Innovation Journalism covers technical, business, legal and political aspects of innovations and innovation systems. With the rapid development with economy and society,there is a growing demand for information and knowledge.  Journalism has been not confined to business or political Reports nowadays, also focus on technology or culture.

Guokr (which means Nutshell, name from THE UNIVERSE IN A NUTSHELL wrote by Stephen Hawking) is a popular Chinese technology journalism website. At first Guokr aimed to become the Chinese Discovery. But now they have broken a new way of their own. The website contains three parts,  including MOOC academy, Knowledge community and Rumor buster. Guokr releases new technology information and provides a wide communicative platform for geek. What really makes Guokr is Rumor buster. In this section, Guokr republish some hot issues from other website and social media which may spread the wrong scientific information. Then through expert interviews, scientific experiment and technological knowledge to break the rumor.


Innovation Systems create value, and people in them can get rich by knowing who needs what, who said what about who, what is cooking, and what to avoid. Guokr actually achieve this value. It provides a information exchange platform. Audience can post their own opinions or questions, and they will get feedback from researchers from various fields. In this website you can get knowledge as a student, you also can spread knowledge as a teacher.

Nordfors, D 2004, ‘Why we need innovation journalism, and where it may have a market’, The First Conference on Innovation Journalism, Vol.3, No.1, Pp. 1-14.


Digital media kicks the traditional media down

Among the recent decade, the media industry has experienced a big change, the new rise of digital media took up the main role that leads to the decline of traditional media outlet such as the newspaper and magazine etc. This phenomenon also related to the wide- usage of internet by the public. Nowadays, with the fast development of internet and smartphone, readers had become more and more eager towards the latest information, they can get the instant news and the latest information with just a little movement of their fingers. The internet also helps the digital medias to spread and update the news even more faster than the traditional media, and this is the main reason why the traditional media declines. When you have a smart phone who else would like to hold a newspaper anymore?


At the same time, the digital media is more interactive compares to the traditional media. Public can now become an information producer more easily by instantly upload the photos or videos of things that happen around them, it can be a live video of the accident that freshly happen, as well as they can express their thoughts  by leaving comments under the news post or share it with friends by just a few taps on the phone. The transition of readership from newspaper to digital is a challenge to the news publication which they can only survive by transform into online media. A real example is the New York Times, they have realized the online news version has more click rate than the sales of the newspaper,  from this they can see that the reach towards the readers is wider than the newspaper.

An era of social-media influencers.

Look back a few years, when we don’t really know how social media will change our lifestyle, we also couldn’t imagine social media influencers will become a marketing strategy. With traditional advertising method, the key to success is the creativity of the big idea and how many times the audience see it and start to recall the brand when they make a purchase. But when it comes to consumer behavior, the psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media) (https://www.consumerpsychologist.com/) is referring to believe the using experience from people whom they trust have used it to increase the credibility of the product.

Nowadays, everybody can be we-media producer on their social media channels. A survey from Twitter shows that 49% of users rely on recommendations from influencers on Twitter and only slightly lower than 56% which from friends. We follow stylists, make-up artists, fitness trainers, etc. to get all kinds of recommendation from a more professional perspective and some start-up brand even use Influencer Marketing to succeed on their business. (https://blog.hootsuite.com/influencer-marketing/)


Colourpop is a makeup brand with cheaper prices(or as they call themselves “wallet friendly”) since girls really couldn’t resist any multi-color eyeshadow plate or the newest popular lip color. Beauty bloggers share their make-up videos and photos to recommend the products had gained 4.2million for @colourpopcomsmetics on Instagram.

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Check it out and you’ll definitely fall for the gorgeous pictures and beautiful products!

In short words, social media is deeply changing the way organizations do their business, it makes the communication and the word-of-mouth of the brand more significant than before the traditional media is only a one-way communication to their audience.

News Video; The Most Effective Form of News in Social Media?

source: http://www.ajplus.net

As we all know, the traditional news media in the form of newspapers and magazines have begun to decline. This decline is not only affected by the rise of the internet but especially the rise of social media. Nowadays, we are constantly wired to our social media via our gadgets, especially smartphones. In Australia alone, the number of smartphone users in 2017 is estimated to reach 16.6 million, while the worldwide number is estimated to exceed 2 billion users.

Surely, smartphones and social media have changed the way we produce and consume news. However, one form of news in social media has certainly picked up more pace compared to a news article: video.

In a study conducted by Steensen (2011), he found that there are three assets that have the greatest impact on online journalism, namely: hypertext, interactivity, and multimedia. But according to him, multimedia, including video, was “the least developed of the assets offered to journalism by internet technology”.

Now, that study was conducted six years ago. Fast forward to 2017, videos have become the king of online journalism, especially in social media.

News videos such as the ones from AJ+, an online news channel run by Al Jazeera Media Network, are amongst the most popular and the most shared and/or retweeted by social media users. This is a stark contrast to some news that are relatively heavy in text.


News on President Trump’s meeting with Chancellor Merkel, which generates thousands of reactions and shares

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compared to this report on Trump’s presidency, which only generates hundreds of reactions and shares

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It needs to be stated that these two posts from AJ+ were posted around the same time.

Is social media news video the future of journalism? Who knows, but it surely has changed the way we produce and consume news now.

Do you regularly consume news via social media video? If you do, then what are your thoughts?


Try and think of a brand that does not have a website, a Facebook, a Twitter account or an Instagram account. If you can name more then five brands that are not apart of the digital world then please comment below and tell me how they are surviving!


For millennial’s and generation Y it seems incomprehensible to imagine brands that are not apart of the digital world, let alone the social media world.


Social media has allowed brands to build and maintain relationships with consumers not just in the state or country they are operating in, but it extends and allows them to operate in the global market, increasing competitiveness. Social media creates customer-brand relationships that will result in brand loyalty and profitability.

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Tiger Mist have a following of 911k where users get updated daily on new products. Only operating via online, they are just one example, of brands that have embraced and used social media to their advantage.

In the last few years we have even started to see the increase in brands that operate via digital only, whether that be online newspapers and or fashion brands such as ASOS and The Iconic, Tiger Mist and Hustled and Grind, that have become extremely successfully through their up to date marketing and social media approach ensuring they are on every social media platform.

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ASOS has presence on all realms of social media

Brands that self-destruct, are brands that according to Schumpeter’s (1950) are those that are in the ‘process of creative destruction’. The free market will continue to develop and be competitive and it is inherent and vital that brands, whether a service brand or a fashion brand, ensure that they are riding the wave of progression, allowing them to grow as a brand and increase their market share and profits. Brands must either ‘adapt or they die out’ (Doyle &Schlesinger, 2014, p.2).